Stop AIDS. Love Life.
Ghana

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In the Summer of 2000, AED/PCS started work on a HIV/AIDS project that is run by the Johns Hopkins University/PCS program in Ghana. This program: "Stop AIDS. Love Life." was launched in February 1999.

The program concentrates on two main objectives. The first objective centers on increasing HIV/AIDS preventive behaviors. JHU/PCS worked extensively on a number of different ways to provide important information about HIV/AIDS.

One of the tools used was to work with top local and national popular Ghanaian musicians to create a song and music video about the dangers of HIV/AIDS. As many as seventeen musicians agreed to the project and as a result the program received a large percentage of free airtime on both the television and radio to play the song and video nationwide. Along with the song and video, a program was set up that would allow People Living with HIV/AIDS (PLWHA's) to come out publically for the first time about their status. This is a large step in breaking the stigma of HIV. In addition to the music video and song, a number of television and radio spots were created to promote positive peer pressure and assertiveness skills for youth about the disease.
     

In reviewing the results of the song and video campaign, it was found that it had reached an estimated 80 to 90% of the Ghanian people nationwide. This resulted in the number of condom sales increasing from 2.6 million in January to June 1999 before the campaingn was launched to 6.6 million condoms sold in January to June in 2001 after the launching in February 2000.
 

The second objective is an ongoing program to increase the compassion for HIV/AIDS patients while reducing the stigma of HIV/AIDS. A number of different avenues are being used to accomplish this objective. Traditional leaders were approached because of their roles as community leaders. Many of the Chiefs and Queen Mothers agreed to speak out about AIDS in their own community via the TV and radio. Faith based organizations were also approached. Members of the clergy and Imams were given support and training concerning the issues about HIV/AIDS. People Living With HIV/AIDS (PLWHA's) support groups have been formed and are encouraged to form networks focusing on peer counseling skills and community based approaches.


 
 
 
 


 


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